Maple & Rye Bakery
A neighbourhood bakery that needed a site as warm as their sourdough. We built something that smells good, somehow.
Websites that start with your story.
I'm a freelance dev and designer who listens before I sketch. For small businesses with big hearts.
Most websites skip the part that matters most.
Your business has a personality. A reason it exists. A feeling you want people to walk away with. Most designers jump straight to fonts and colours — I start somewhere else entirely.
I start with a conversation. Sometimes two or three. I want to understand what makes your business different before I open a single design tool.
That's what most websites miss: the story. They have the features — the gallery, the booking form, the social links — but they feel like they could belong to anyone.
Yours shouldn't. It should feel unmistakably like you. That's the part I care about most.
How I work.
01
Listen
We start with a real conversation — no briefs, no forms. Just you telling me about your business, your people, and what keeps you up at night.
02
Translate
I take everything I heard and turn it into a design language: a palette, a set of typefaces, a visual mood that feels like you — only cleaner.
03
Build
I build the site by hand — no drag-and-drop templates. Every page is made to load fast, look beautiful on any device, and actually convert visitors.
A few projects, hand-built.
Wren & Willow Florist
Floristry is seasonal, emotional, and deeply personal. The site needed to reflect all three. It does now.
Let's start with your story.
Tell me a bit about you and your business. There are no right or wrong answers — just be honest and I'll take it from there.
P.S. — there are no wrong answers.